Hala Travel Management and Amadeus strengthen bond

Hala Travel Management

Abu Dhabi-based Hala Travel Management has extended its partnership agreement with Amadeus to develop and deploy cutting-edge digital solutions for its government and corporate clients.

Part of the Etihad Aviation Group, Hala Travel Management is dedicated to offering the global best practices in digital transformation and provides bespoke experiences to its clients.

The extended five-year agreement will focus on personalised services, traveller safety and delivering unparalleled value for money to organisations spanning the UAE.

Travel Forward 20

Under the agreement, the travel company will be able to leverage the strengths of the Amadeus Selling Platform, connecting with global tools such as the Amadeus Online Corporate Traveller, Amadeus Margin Manager, Amadeus Fare Optimizer, the Amadeus B2B Wallet, Mobile Application and its latest Amadeus Value Hotels programme.

Thrilled with the development, general manager, Hala Travel Management, Ahmed Ershood Al Shehhi said: “We have always looked at technology as an enabler – a tool for providing enhanced, seamless, and more personalised services to our clients. With Amadeus, we have a wealth of digital tools at our fingertips and are free from technology constraints so that we can put more of our passion to work.”

Meanwhile, managing director, Amadeus Gulf, Ernesto Sanchez Beaumont said: “We are delighted to be collaborating with Hala Travel Management as a real pioneer in the local travel sector. The Amadeus platforms that they will have access to are built with customers in mind, following thousands of hours of in-depth user research. In this fast-moving industry, such platforms help companies to sell more, move faster, and ultimately serve better.”