Shamia Mouratsing has assumed the position of head of marketing and communications at the five-star DUKES Dubai on Palm Jumeirah.
Mouratsing, a graduate of Emirates Aviation College, joins the team with over 13 years of marketing experience. Throughout her career she has spearheaded campaigns that have generated impressive revenue for properties. She will be responsible for communicating all marketing initiatives to its target markets across business, trade and consumer sectors.
Prior to her new position, Mouratsing served in an associate director role at Atlantis The Palm, Dubai, and before that, had sucessfully completed marketing assignments for Dubai World Trade Centre, Nakheel, Virgin Atlantic Airways and Air Mauritius.
As head of marketing and communications, Mouratsing will support the senior management team and will work in parallel with the business strategy. She will also be responsible for creating awareness of the hotel’s brand values and promoting its USPs.
She commented: “As a phrase USP is often overused, but in the case of DUKES Dubai, they are clearly legitimate. It is the only luxury British-themed hotel in the Middle East, conveniently located close to the Tecom business freezones, while being part of a residential resort that offers everthing that a high-end leisure destination can. A lazy river, infinity pool, beach facilities, bars and a restaurant. As such it will appeal to both the corporate and the leisure markets, in a way that is quite unique.
“I am really looking forward to launching DUKES Dubai’s pre-opening marketing campaign. It has a luxury positioning and a strong independent brand identity with some unique features,” Mouratsing added.