Hamad International Airport (HIA) scooped the ‘Best Customer Experience’ Initiative Award at the recent Future Travel Experience (FTE) Asia Awards 2018 in Singapore.
The accolade recognised the travel hub for transforming its terminal and bringing the FIFA World Cup experience closer to travellers.
Thrilled with the award, chief operating officer, Hamad International Airport, Engr. Badr Mohammed Al Meer said: “We are honoured to be recognised for our outstanding customer experience at this year’s FTE Asia Awards. At HIA, we strive to deliver truly unique and authentic experiences that leave a lasting impression on every traveller that visits our state-of-the-art terminal.”
Also commenting was founder, FTE, Daniel Coleman: “Everyone at Future Travel Experience would like to congratulate Hamad International Airport on its success in the 2018 FTE Asia Awards. The FIFA World Cup Fan Zone is a great example of an airport embracing creativity to provide passengers with a unique and memorable experience.”
As well as introducing an Airport Football Fan Zone, the airport broadcasted live matches in three themed viewing areas and transformed the yellow lamp bear area of HIA into a football pitch, offering travellers the chance to participate in games and activities.
The airport Fan Zone welcomed an impressive 2,600 active participants on a single day, with a total of 50,000 active participants from around the world who enjoyed month-long World Cup festivities.
Meanwhile, forming part of the FIFA World Cup festivities was a digital portal, providing football fans at HIA the opportunity to interact directly with fellow fans all the way in Russia via interactive live streams of various Russian landmarks during the 2018 FIFA World Cup.