Hamad International Airport (HIA) successfully engaged travellers in dynamic, interactive and entertaining activities across its terminal this summer, as part of its ongoing efforts to redefine the airport experience for millions of travellers.
The hub partnered with Qatar National Tourism Council (QNTC), Qatar Airways and Qatar Duty Free (QDF) to deliver the biggest ‘Summer in Qatar’ programme yet, which ran from July to August and engaged more than seven million passengers at the award-winning terminal.
Some of the activations under the umbrella of the biggest Summer in Qatar festival at HIA featured a heritage zone, which engaged passengers from all over the world through more than 260 hours of cultural and traditional performances. The performances included a ‘Traditional Costume Op’ which allowed travellers to try on traditional Qatari costumes, with these cherished memories captured on Polaroid photos given to the passengers. The heritage zone also included Qatari traditional dance performances (Fraisa) and a calligraphy artist who wrote passengers’ names in traditional Arabic calligraphy and gifted them to the passengers.
Other handicraft activities under the heritage zone included a Henna body art activation and a netmaker attracting a large number of visitors. Travellers also enjoyed Qatari hospitality by visiting the Gahwa (Arabic coffee) and dates section.
Another popular activation area during the Summer in Qatar festival was the kids’ zone. This section provided kids of all ages with a variety of games such as a giant Lego experience and a painting wall where kids were able to play while waiting for their flights.
The kids’ zone also celebrated the Eid period by distributing Eid greeting cards and spreading the joyful atmosphere of the holidays. Back to school activities were yet another activity that helped engage kids and prepare them for the spirits of the upcoming school season.
In addition to the heritage and kids’ zones, HIA held 98 hours of diverse performance arts roaming in the terminal. Passengers of all ages laughed, danced and took selfies with the parading actors. These acts consisted of unique and colourful shows with distinctive costumes and living statue acts that amused the crowd and received a large amount of interactions.
HIA showcased its commitment to celebrating Qatari culture, while also catering to the millions of passengers from diverse backgrounds, thus reinforcing the airport’s passenger-centric strategy that puts the passenger at the heart of HIA’s operations.
With the second quarter of 2019 being the busiest Q2 period for the airport yet, HIA effectively demonstrated its ability to not only continue its smooth and seamless airport operations during peak season, but also curate entertaining initiatives that has witnessed footfall of more than seven million passengers traveling through the airport take part in HIA’s Summer in Qatar activities.
“We are extremely proud of the efforts and success witnessed during our Summer in Qatar programme,” chief operating officer, HIA, Engr. Badr Mohammed Al Meer stated. “Our collaboration with QNTC, Qatar Airways and QDF, and the lively entertainment that resulted from our collaboration, truly highlights our shared commitment to promoting Qatar as a destination of choice and, making its hospitable culture shine.”