During the Arabian Travel Market 2017, HMH – Hospitality Management Holding shed light on its new, five-star hotel brand, Bahi Hotels & Resorts, which is specifically designed for those accustomed to ultimate luxury.
Announcing the news was CEO, Faisal Holding, Brett Schafer, who said: “We are proud to launch Bahi Hotels & Resorts – a fantastic addition to our impressive portfolio of existing brands serving varied market segments. Reflecting the highest level of service, attention to detail and refinement, Bahi has been conceptualised to provide both business and leisure travellers unforgettable experiences. We are confident it will uniquely position us to cater to well-travelled individuals looking for the ‘wow’ factor.”
‘Bahi’ reportedly personifies the brand’s unique selling proposition ‘Impeccablly Plush’. The hallmarks of the brand include distinctive ambiance, refined luxury, exceptional quality and superior service.
Schafer noted: “It’s an exciting time for the travel industry whereby we have witnessed nearly 50 per cent growth in luxury travel over last five years. In keeping with our commitment to deliver the highest service standards, Bahi is designed to maximise further our brand offering and allows us to exceed the high expectations of premium travellers.”
The very first property to fall under the new brand will be The Ajman Palace Hotel, HMH’s flagship property in the UAE.
“The Ajman Palace Hotel will henceforth be named as Bahi Ajman Palace Hotel, while future projects will be announced in carefully selected locations in the region,” said Schafer.
“Balancing world-class facilities with exceptional hospitality, this prestigious five-star, that welcomed its first guests in 2012, is a perfect fit for the Bahi brand having firmly established itself as a preferred luxury destination for discerning travellers to the emirates,” he added.