Hilton and Alshaya Group have bolstered their alliance with the signing of a master development agreement that entails the development of 70 Hampton by Hilton properties in the Middle East and North Africa, as well as Turkey and Russia.
The first property to fall under the signing is expected to launch in Kuwait in 2021. Alshaya Group will deliver 50 hotels in the next eight years, with another 20 in the development pipeline.
President and CEO, Hilton, Chris Nassetta said: “We are delighted to reach this exclusive agreement with Alshaya Group, strengthening our partnership and further expanding our global Hampton by Hilton portfolio. Alshaya has been an important partner, particularly as we celebrate 100 years of pioneering the hospitality industry this year, and we look forward to working together to introduce travellers to Hampton by Hilton in these high-growth destinations.”
Meanwhile, executive chairman, Alshaya Group, Mohammed Alshaya enthused: “There is strong and growing demand for high quality accommodation in the region and we are excited by the potential of the Hampton by Hilton brand. This is an important new partnership for Alshaya, further diversifying our offer to consumers, and allowing us to replicate the global success of Hampton by Hilton in our operating markets.”
Hampton by Hilton continues to lead the category in guest satisfaction worldwide. Hampton guests can make the most of the brand’s signature free, hot breakfast with healthy options, as well as complimentary WiFi at every hotel.