Hilton draws curtain on new Signia Hilton brand

Signia Hilton

Hilton has officially launched its new meetings-and-events-focused brand, Signia Hilton.

Signia Hilton is set to unravel a portfolio of hotels that will transform the industry for meeting professionals and sophisticated business travellers by infusing state-of-the-art technology and design into every aspect of the guest experience.

The new brand further reinstates Hilton’s commitment to innovation that meets the evolving needs of today’s travellers and will bring premium experiences to top urban and resort destinations around the world.

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“In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests, and that includes evolving those experiences to meet their changing needs,” president and CEO, Hilton, Christopher J. Nassetta declared. “We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality.”

With a minimum of 500 guest rooms and 6.97m2 per key of flexible meetings and events space, each Signia Hilton will offer business and leisure travellers elevated experiences from arrival to departure, with a number of unique elements.

These include impressive arrivals, whereby Signia Hilton will offer a true sense of arrival with modern architecture, manicured landscaping and welcoming team members who will invite travellers to enjoy the grandeur and energy of the hotel; unmatched lobby experiences, featuring thoughtful design connected to the local culture; modern guest rooms, from the premium design and quality finishes that take inspiration from each hotel’s unique destination, to the innovative technology that matters most to guests; the Signia meeting experience, where meetings and events spaces will be the signature showpiece of each Signia Hilton, with large ballrooms and pre-function areas featuring smart design paired with the newest technologies; plus more.

Senior vice president and global head, Full Service Brands, Hilton, David Marr revealed: “Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests. After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travellers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”

Signia Hilton will be a global brand with a carefully curated portfolio of hotels in top urban and resort locales, inclusive of Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.

As part of Hilton, Signia Hilton guests will enjoy benefits of Hilton Honors, the award-winning loyalty programme for Hilton’s distinct hotel brands.