During a recent event held at Hilton Garden Inn Al Jadaf in Dubai, protocol manager, Sheikh Mohamed Centre for Cultural Understanding, Ahmed Al Jafflah strongly emphasised the fundamental importance of the city’s heritage and how it can be used to its advantage during Al Jadaf’s regeneration.
The Al Jadaf region once represented the heart of Dubai’s maritime trade and was where traditional dhow vessels were built.
“This area is very rich in history and it is vital to the UAE that its story and culture not only remains but is intertwined into its future developments,” said Al Jafflah.
The event at Hilton Garden Inn Jadaf united people of many nationalities, who were granted insight into the exciting pipeline developments of the area, including the construction of Cultural Village, which will link the past to the present though residential and commercial properties.
“All emiratis will remember the family trip to Al Jadaf to see the biggest dhows being built – we cannot let these memories disappear, hence the focus on positioning Al Jadaf as a cultural and creative destination in the city, and a hub for cultural events and educational initiatives,” Al Jafflah said.
“We have seen the opening of the Jameel Arts Centre and the Sheikh Mohammed Bin Rashid Library, which includes an open-access research library dedicated to artists and cultural movements of the Arab world,” he added.
The centrepiece of the cultural area is the new Hilton Garden Inn Al Jadaf, which pays homage to Al Jadaf’s heritage through its architecture and interior design.
The hotel’s general manager, José Luis Ruiz Arroyo, declared: “The landscape and skyline of Al Jadaf is changing dramatically and we want to be a part of this change as first-movers. Due to our perfect, strategic location, between old and new Dubai, DXB, downtown and the next major developments, such as Dubai Creek Harboor, we are seeing a rapid growth in our bookings and inquiries.”
Arroyo continued: “While staying at the beautifully designed hotel, guests can relax by the rooftop pool, work out at the fitness centre, dine at the restaurant or attend an event in one of the spacious meeting rooms. I look forward to welcoming guests to this exciting new property.”
The new hotel, owned by Khamas Group of Investments, is home to 326 guest rooms, The Shop – open 24 hours a day, a business centre, a fitness centre, a spa and a rooftop pool.