Hilton to delve deeper into African market

Legend Hotel Lagos Airport, Curio Collection by Hilton

Hilton is making bold expansion plans for Africa, as the hospitality giant is on track to more than double its portfolio in continent in the next five years, following with the opening of Legend Hotel Lagos Airport, Curio Collection by Hilton – the company’s premier Curio Collection by Hilton property in the continent.

Legend Hotel Lagos Airport is located at Murtala Muhammed International Airport, adjacent to the hub’s private jet terminal, and features an exclusive immigrations and customs desk in the hotel for private jet passengers.

Handpicked to be part of the exclusive collection of one-of-a-kind hotels and resorts celebrated for their individuality, the hotel joins more than 60 Curio Collection hotels around the world. The property represents Hilton’s first hotel in Lagos and its second in Nigeria, with an additional seven hotels in its development pipeline for the country.

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“We continue to innovate in Africa with new brands and products, and we are pleased to introduce our Curio Collection brand here with the opening of Legend Hotel Lagos Airport,” declared president and CEO, Hilton, Chris Nassetta. “As the continent continues to undergo rapid urbanisation, with the UN forecasting that the world’s 10 fastest-growing cities will all be in Africa by 2035, this hotel is a part of our strategy to connect guests to key cities and airport locations across the region.”

Last year, Hilton launched the Hilton Africa Growth Initiative, which will support the conversion of existing hotels to Hilton brands with an investment of $50 million over five years. During that period, Hilton expects to secure 100 conversion opportunities with some 15,000-20,000 rooms added to its portfolio to meet the growing need for quality branded hotels across the continent.

With 41 operating hotels and 53 in its development pipeline in Africa, Hilton expects to double its footprint across the continent in the next five years, with market entries in 13 countries where it does not currently operate, including Botswana, Ghana, eSwatini, Uganda, Malawi and Rwanda.