Hilton Worldwide launches Holiday Matchmaker Facebook App

Following a collaboration with the University of Cambridge, Hilton Worldwide has launched its Holiday Matchmaker Facebook App, which analyses a user’s Facebook ‘Likes’ to reveal their traveller personality profile.

Following the analysis, the results will reveal what kind of traveller they are and the app will handpick the destinations best suited to their taste. Adding to this, it will even recommend friends that would make suitable travel partners.

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Vice president of marketing, EMEA, Hilton Worldwide, Aligi Gardenghi remarked: “Consumers are almost spoilt for choice in today’s travel market. The Holiday Matchmaker Facebook App avoids that one-holiday-fits-all approach to suggest a bespoke location based on some pretty heavyweight technology behind the scenes.

“Thanks to the researchers at the University of Cambridge Psychometrics Centre, we can recommend destinations and other experiences based on a deeper, psychological understanding of our audience for the very first time.”

Hilton’s Holiday Matchmaker Facebook App is live on the HHonors Facebook page and is open for use between now and the end of August. The launch of this innovative technology runs alongside the Hilton Summer Sale.