Ever-striving to keep its product fresh and contemporary, HMH – Hospitality Management Holding has released a brand new logo to meet the changing needs of the market and reflect the group’s distinctive character, various brands and expansion strategy.
Commenting on the development was chief operating officer, HMH, Ferghal Purcell: “The new HMH logo demonstrates a decade of success. Reflecting our brand culture, built on our commitment to excellence and consistent quality of service, the new identity has been designed to broaden our appeal at every level of our business.”
Purcell continued: “The rationale behind our new logo is to highlight the fact that we offer more with added value and have the formula for both growth and success in the dry segment. The uniqueness of the new logo says it all and allows us to embrace the future with a contemporary and energetic look.”
Dynamism and progression have inspired the new logo, with high-rises and tall buildings reflecting HMH’s expansion in the modern world. The letters have been placed in a geometric fashion to represent the height of the letter ‘H’ and highlight it, representing the heart of the company’s business, which is hospitality.
The logo, in a blue and orange colour palette, took over a year to create, with the guidance of top marketing experts and HMH team members.
Ferghal concluded: “The deep blue sky, with its reflection on the water, works really well with the vibrant orange/gold lights filling the skyline to create a vibrant scene full of energy and life. Unifying our group’s communication, all our properties will be coordinating signage and logo implementation, with a critical mass being completed for our participation at the Arabian Travel Market 2017.”