Hotelbeds and Radisson Hotel Group form preferred partnership


In April 2020, Hotelbeds formalised a preferred partnership with Radisson Hotel Group, which will allow the hotel giant to distribute via Hotelbeds’ network of more than 60,000 B2B travel buyers across 140+ source markets around the world.

Radisson Hotel Group will distribute its hotel rooms via Hotelbeds’ two main channels; the wholesale distribution channel that operates under the ‘Hotelbeds’ brand and the retail channel that caters to retail travel agents, entitled Bedsonline.

Hotelbeds’ customers will gain access to preferential rates and availability across Radisson Hotel Group’s portfolio of over 1,100 hotels spanning more than 120 countries worldwide and representing seven brands (Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson).


Hotelbeds’ portfolio of 60,000 B2B travel buyers will grant Radisson Hotel Group incremental, high value bookings from non-domestic markets that typically book further in advance, pay more per room, stay for longer, cancel less and spend more at the property.

Head of global chains, Hotelbeds, Mark Redmond declared: “Radisson Hotel Group is one of the world’s largest hotel groups and we are delighted to sign a preferred partnership with them. Once restrictions are removed and travel begins to start again, I am certain that our 60,000 B2B travel buying clients will be very excited about gaining access to special rates and availability for Radisson Hotel Group’s well-known brands such as Radisson Blu, Park Plaza or Park Inn by Radisson.”

Meanwhile, EVP and global chief commercial officer, Radisson Hotel Group, Eric de Neef said: “Through the alliance with Hotelbeds we have access to a leading and strategically important B2B distribution network, including both wholesale and retail distribution worldwide through Bedsonline. As we start to re-boot, re-shape and re-boost the business after the peak of the crisis, we want to continuously extend our sales reach, and Hotelbeds is the right partner to achieve this.”

Both Radisson Hotel Group and Hotelbeds support the Safe Travels protocols of the World Travel & Tourism Council that have been designed to restart the global tourism industry.