Hotelbeds has formalised a partnership agreement with Turespaña, Spain’s national tourism board.
Turespaña will now capitalise on Hotelbeds’ leading position in the US outbound market to significantly stimulate footfall and increase tourism numbers. A campaign will be targeted at US travel advisor partners that work with Hotelbeds’ retail distribution brand, Bedsonline, and will promote four of Spain’s most coveted destinations: Green Spain, Andalusia, the Canaries and the Balearics.
US travel advisors will receive a multitude of inspirational ideas, deals and promotions designed to encourage visitors to add Spanish destinations to their wish lists for when safe travel is possible.
Global marketing and communications director, Hotelbeds, Gareth Matthews enthused on the development: “As a Spanish based company, it is an honour to partner with Turespaña. Spain has historically been Hotelbeds number one selling destination worldwide and our market leading position in the US outbound market ensures we are well positioned to capture significant incremental volumes from this high value market when the time is right. Working together with Turespaña represents an incredible opportunity that we are confident will be the start of a long term, fruitful partnership.”
Also commenting was North America director, Turespaña, José Manuel de Juan: “It is very important for us to reach out to the travel consultants and keep them both well informed and inspired so that they can offer Spain to their clients with the confidence that they are satisfying all their travel needs. And in the current circumstances, it is also important for us to show our support to all the members of the travel community.
“Our partnership with Hotelbeds will give us a very efficient way to do that as well as a help to inspire and encourage travel planning, as we wait for the moment to go back to Spain,” he added.