Leading global B2B bedbank, Hotelbeds, has entered into a strategic distribution partnership with KILIT HOSPITALITY GROUP, Turkey’s largest leisure hotel company and the owners of Crystal Hotel Chain, Amara World Hotels and Nirvana Lagoon Luxury.
The recently expanded partnership takes the form of a preferred agreement that will provide Hotelbeds with exclusive access to KILIT HOSPITALITY GROUP’s ultra-all-inclusive five-star hotels that offer guests 24-hours-a-day service.
Concurrently, the partnership provides KILIT HOSPITALITY GROUP with access to the world’s largest distribution of high value clients provided by Hotelbeds, with +60,000 tour operators, points redemption schemes, airlines and retail travel agents from more than 140 source markets. As a result of this, Hotelbeds’ clients will have access to KILIT HOSPITALITY GROUP’s portfolio of more than 25,000 beds across 17 hotels that operate under various sub-brands in prominent Turkish tourist locations such as Side, Belek, Kemer and Bodrum.
Additionally, through this partnership, KILIT HOSPITALITY GROUP will be able to distribute its hotel rooms via both the wholesale channel, which operates under the ‘Hotelbeds’ name, and the retail travel agent channel, which operates under the ‘Bedsonline’ brand – all united under one contract.
Regional manager, Hotelbeds, Turkey, Arzu Harley spoke on the announcement: “We are hugely excited to confirm that we have significantly expanded upon our longstanding partnership with KILIT HOSPITALITY GROUP, the leading and biggest operator of all-inclusive hotels in Turkey.
“Today’s news reflects our long-term commitment to Turkey, despite the market facing some challenges in recent years, as a premier tourist destination. We are committed to growing our business model in Turkey and our partnership with KILIT HOSPITALITY GROUP will help us reach this goal together,” he concluded.