Hotelbeds has formalised a strategic agreement with Choice Hotels International, which has resulted in the bedbank being recognised as a Preferred Wholesaler by one of the world’s largest lodging franchisers.
This new agreement will provide Choice Hotels with access to Hotelbeds’ high-value distribution network of more than 60,000 travel distribution clients, inclusive of tour operators, retail travel agents, airlines and loyalty programmes across more than 140 source markets worldwide.
Hotelbeds’ portfolio of travel buyers will offer Choice Hotels with incremental, high value bookings from non-domestic markets that typically book further in advance, pay more per room, cancel less and spend more.
Meanwhile, Hotelbeds’ customers will have access to participating Choice Hotels locations worldwide.
Following this new agreement, Choice Hotels will distribute its hotel rooms through Hotelbeds’ two main channels: its wholesale distribution channel that operates under the ‘Hotelbeds’ brand and its retail channel, Bedsonline, that exclusively caters to retail travel agents.
Head of global chains, Hotelbeds, Mark Redmond declared: “We are delighted to strengthen our relationship with Choice Hotels and grow our mutual business together. This will be a strong relationship delivering special rates and availability across the Choice Hotel portfolio to our 60,000 plus travel distribution clients, while giving Choice Hotels access to a higher-margin, non-domestic niche segment of the travel market.”
Also commenting was chief commercial officer, Choice Hotels, Robert McDowell: “We are very excited to expand our long-standing relationship with Hotelbeds Group through this strategic agreement. It not only provides incremental revenue stream opportunities and international exposure for our US franchisees, but also strengthens confidence in Hotelbeds’ valuable wholesale distribution model.
“Choice Hotels is committed to maintaining rate integrity across all channels, while working to reduce the cost of distribution for franchisees. We believe this agreement improves our ability to achieve this long term, especially in key international source markets,” McDowell concluded.