Hotelbeds has joined forces with Selina, a fast-growing hotel brand, which will now benefit from access to Hotelbeds’ large high-value distribution network, which boasts over 60,000 travel agents, airlines, tour operators and loyalty programmes in more than 140 markets.
Hotelbeds’ customers will now benefit from access to the Selina hotel portfolio, which comprises more than 52 properties in Latin America and across Europe. The hotel group has hotels in Argentina, Bolivia, Brazil, Colombia, Costa Rica, Ecuador, Greece, Guatemala, Mexico, Nicaragua, Panama, Peru, Portugal and the UK, and has plans in place to launch for than 35 locations this year, with upcoming openings scheduled for the US, the UK, Portugal, Greece, Germany, Chile, Mexico, Brazil and Argentina. By 2023 Selina expects to have more than 130,000 beds in operation in more than 400 locations around the world.
Following this new alliance, Selina will distribute its hotel rooms via Hotelbeds’ two channels (Hotelbeds and Bedsonline). Hotelbeds provides its hotel partners with additional reservations through its network of international B2B travel buyers, who bring high-value guests that normally book in advance, cancel less, stay longer, spend more and come back more often.
Global head of sales, Selina, Felipe Muñoz declared: “This alliance is very important for Selina as thanks to Hotelbeds we can have access to one of the largest B2B distribution networks, including both wholesale and retail, in the world – and through this we can make our innovative concept known to more people.”
Meanwhile, regional director of sourcing, Hotelbeds in Americas, Matias Elisavetsky added: “Selina is one of the fastest growing hotel chains in Latin America, with plans to further expand its reach and become known not only in Latin America, but also the US, Asia, and Europe. This is why we feel very privileged to work with them. Selina represents a new offer for our more than 60,000 travel buyers, made up of retail travel agents, airlines, loyalty programs and tour operators, which means that our distribution channel adapts perfectly to their needs.”