Hotelbeds has published its second Corporate Responsibility report, which outlines how the popular bed bank has adapted its CSR approach in response to COVID-19.
The report, prepared in accordance with the Global Reporting Initiative (GRI) standard and in line with the United Nations Sustainable Development Goals (SDGs), covers the period from October 1, 2019, until September 30, 2020, and features the company’s most noteworthy achievements.
Examples include the launch of the Safe2Stay scheme, which is based on a series of health and safety protocols and was launched in response to COVID-19 to enable hotels across its 180,000-strong portfolio to highlight the measures they were taking to keep guests safe.
The report also features the adaptation of the Corporate Volunteering Programme, which went fully online as mobility restrictions were introduced around the world. Over 500 employees contributed over 1,500 hours of their own time to support groups and communities impacted by COVID-19. Activities included telephone calls and letters of compassion to hospital patients; virtual workshops offering tutoring and basic learning to people with disabilities; storytelling to support children living in poverty; and the provision of web design and social media training to help non-profit organisations to improve their marketing.
The creation and launch of the Green Hotels Programme was also in Hotelbeds’ report, which identifies, highlights and promotes sustainable accommodation across its portfolio, with over 15,000 properties having been certified within the period of the report.
Hotelbeds being independently certified as a Carbon Neutral organisation for the third year running was also touched upon. The group significantly reduced its carbon emissions, including energy and paper consumptions, waste management, business travel and water supply.
Executive chairman, Hotelbeds, Joan Vilà commented: “The extreme disruption and damage caused to the travel industry and the world by just one virus clearly demonstrates the very urgent and important need for our sector to commit to a sustainable future and increase our positive impact now more than ever. This report demonstrates our continued commitment to become a responsible and transparent business. We recognise that as a leader in our sector, the eyes of all our stakeholders and future generations are fixed firmly on us and they expect us to drive resilience, adapt with the times and build long-term sustainability not just at an environmental level but also socially and economically.”
Vilà added: “We are firmly committed to this and are setting long-term goals to benefit the travellers of today and tomorrow, as well as to prioritise their health, safety and well-being along with those of our employees, partners and local communities. I am extremely proud to publish this report as it is a strong indication of the dedication of our company to this agenda.”