Hotelbeds recently announced its intention to expand its MarketHub formula, which has been a huge success since its inception in 2009.
From 2020 onwards, MarketHub events – which are usually attended by up to 600 participants from leading tour operators, airlines, loyalty and points redemption schemes – will take place on an annual basis in the Americas, Europe and the Asia-Pacific.
These three-day-long, invitation-only events unite key decision makers of the top travel distribution players, and entail presentations, networking and entertainment.
As of 2020, Hotelbeds will be organising hotelier-focused events based on the successful MarketHub format, but in the meantime, the company will be increasing the number of its regular series of smaller-scale events for its partners in destinations spanning the globe.
Enthusing on the plans for MarketHub was managing director, Hotelbeds, Carlos Muñoz: “Our MarketHub events for clients and our hotelier events have both proven incredibly popular. At these events we are able to spend quality time with our clients and hotel partners and discuss in detail all the ways we can grow our mutual business together.
“Our experience confirms that these events drive a much greater return vs. traditional tradeshow investment and as a result, we have decided to refocus our resources in this direction.
“Nonetheless we´ll still be attending industry events as delegates to walk the floor, speaking from the podium at conferences and tradeshows,” he concluded.