Hotelbeds, the leading global bedbank, formalised an agreement with Latin America’s first ‘superApp’, Rappi, which recently announced the launch of its new vertical, Rappi Travel.
Under the partnership, the 180,000 hotel properties working with Hotelbeds will be available to millions of Rappi Travel users in Latin America, including Brazil, Colombia, and Mexico, plus corporate travellers from its brand Travel 4Business, with users from Argentina, Peru, Chile, Uruguay, Ecuador and Costa Rica gaining access in 2021.
Rappi’s clients in Latin America will simultaneously gain access to Hotelbeds’ extensive portfolio in 140 countries worldwide, which offers exclusive rates and conditions from the best hotel properties globally thanks to Hotelbeds’ best-in-class contracting team worldwide.
As Latin America’s first ‘superApp’, Rappi has already garnered millions of users, and the company’s newly launched Rappi Travel vertical is a big step towards consolidation as the most relevant application in Latin America.
“This agreement with Rappi is an important step in further strengthening our strategic position in Latin America via access to millions of users in the region,” global sales director, Hotelbeds, León Herce remarked. “Rappi is the first ’superApp’ in Latin America and as such is the perfect partner, fitting very well with our model of working with sales channels that provide access to guests that would otherwise be very hard for hotels to reach directly. At the same time, our 180,000 hotels worldwide benefit from this agreement by expanding their distribution reach in the important Latin American outbound market.”
Global head, Rappi Travel, Guido Becher added: “We are pleased to gain access to Hotelbeds’ extensive product portfolio worldwide. Our users in Brazil, Colombia, and Mexico, plus corporate travellers, are looking for a great variety of product and Hotelbeds’ portfolio and exclusive offers are a great match for their needs.”