Hyatt Place Dubai/Wasl District zeros in on African market

Hyatt Place Dubai/Wasl District

Hyatt Place Dubai/Wasl District has its eye set on the African market, having witnessed a steady influx of visitors from the region.

Since opening its doors in April this year, Hyatt Place Dubai/Wasl District has successfully maintained above 60 per cent in occupancy and has welcomed more than 31 per cent of its total guests from Africa, namely family travellers visiting the impressive emirate.

The 202-key property has been a preferred accommodation option for guests from Africa as well as from Asia, Europe and the GCC due to its convenient location, value for money, modern amenities, spacious rooms and welcoming staff.

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According to data from Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), Africa is one of the top 20 source markets for visitors to Dubai and represents five per cent of the total 7.16 million international guests who arrived in the city from January to May of 2019, with the results posting a significant growth of 27 per cent in arrivals from Nigeria.

“Africa has been identified as an emerging market for tourism and we are seeing an increase in tourist arrivals from this region, whose growing middle class is now choosing Dubai as their holiday destination,” cluster director of sales and marketing, Hyatt Place Dubai hotels, Sanjay Nambiar. “The three Hyatt Place Dubai properties cater to the mid-scale segment because it offers an ideal mix that both business and leisure travellers will appreciate.”

In order to further entice this market, the management team of Hyatt Place Dubai aims to participate in various trade exhibitions and attend roadshows, collaborate with Dubai Tourism and partner with leading tour and travel agencies and operators who have a presence in the key cities of Africa.

Nambiar added: “Reports show that travellers from Africa visit a new place to explore and experience something different and engage in exciting activities that will allow them to learn about different cultures and broaden their horizons. Dubai, as a hub between the East and West, is perfectly positioned as a global platform for leisure and business tourism.
“The city has world-class air and sea facilities, strong infrastructure, a vibrant year-round calendar of events and business-friendly policies in place that are a natural gateway to emerging markets such as Africa,” he concluded.

This summer, Hyatt Place Dubai/Wasl District is offering ‘The Big Break’ deal, inviting guests to book in advance and avail discount of up to 20 per cent, including the free breakfast buffet at Gallery Café, complimentary WiFi and full access to the hotel’s facilities.