ibtm arabia 2017 deemed incredibly successful

ibtm arabia

The recently concluded ibtm arabia 2017, which took place from February 7-9 at Jumeirah Etihad Towers in Abu Dhabi, has been deemed a great success by both exhibitors and hosted buyers.

Throughout the duration of the event, 2,100 pre-planned meetings took place, while 82 exhibitors hailing from 15 countries were joined by 120 hosted buyers from 32 countries for the three-day event.

MICE manager, Jordan Tourism Board, Luma Khatib, who attended the event as an exhibitor, commented: “This is the first time that Jordan Tourism Board has taken part in ibtm arabia using the ‘pod’ structure. We found the format was of great benefit for us and, along with the diversity of buyers from across the globe and from a broad spectrum of different types of business, ensured we had very successful meetings and made many excellent business connections.

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“The networking events also were very useful; the relationships generated throughout the functions allowed participants to get to know to each other in an informal environment which resulted in greater personal interaction,” she added.

Meanwhile, the event’s hosted buyers additionally expressed positive sentiments. “ibtm arabia was a fantastically immersive event that combined business meetings with a city experience and generated some great connections who I will definitely work with in the future,” said international marketing manager, Bibby Financial Services, Adam Wing.

The event is set up in a ‘pod’ format, with one-to-one meetings taking place during days two and three of the event.

ibtm arabia 2017 featured nine networking events and presented the opportunity for attendees to experience some of the best attractions Abu Dhabi has to offer.

Event director, ibtm arabia, Shinu Pillai enthused: “We’re delighted to have received such positive feedback immediately following ibtm arabia. Ultimately, our goal is to create the very best possible backdrop for doing business in this region, and to have such high quality brands and Hosted Buyers attending means it’s important that the event really delivers.

“Once again this year the calibre of our exhibitors meant that we had extremely high demand from Hosted Buyers to attend the event. Of the total number of Hosted Buyers who applied, our rigorous evaluation process led to 40% of applicants qualifying to attend, all of whom were selected with ROI of both parties in mind, ensuring their budgets and requirements were closely aligned with our exhibitor needs. We had a 98% satisfaction rating last year and I’m very hopeful that we’ll at least meet, if not exceed that this year,” Pillai concluded.