Deemed an absolute success, IBTM Arabia 2018 witnessed 2,700 business meetings take place between event planners and exhibitors.
The 12th edition of the event, which took place from February 5-7 at Jumeirah Etihad Towers in Abu Dhabi, also entailed 12 networking events and a number of informative and highly inspiring education sessions.
This year’s event ran with a number of tactical changes, including enhancements to the hosted buyer programme, which saw the IBTM team pre-selecting and qualifying hosted buyers, ensuring that a select group of event planners, tailored toward the exhibitor mix, were present.
Adding to this, a one-day attendance option for buyers from the UAE was introduced, allowing them to consolidate meetings and gain maximum value from the event.
Event director, IBTM Arabia, Shinu Pillai enthused: “We’re delighted with the immediate feedback from our customers on the success of this year’s event, in terms of the quality of meetings, the networking opportunities and the results of the enhancements we’ve made.
“IBTM Arabia is all about connections. We know that our attendees value the opportunity to build meaningful, long-term business relationships, and the formula of this event is a clear conduit for this. But we won’t rest on our laurels; we will be seeking detailed feedback from this year’s attendees and looking at any enhancements we can make for next year’s show to ensure we continue to be at the head of our game,” Pillai added.
IBTM Arabia 2018 featured leading international suppliers, including the Azerbaijan Convention Bureau, Czech Tourism Authority, Interprefy, Norwegian Cruise Line, Singapore Tourism Board and the United Nations Conference Centre. Regional suppliers included: Atlantis The Palm, Fairmont Ajman, Fujairah, Jumeirah Group, Matrix Audio Visual Entertainment, Ras Al Khaimah Tourism Authority, Rotana Hotels and Resorts, and The Waldorf Astoria Ras Al Khaimah.
They were joined by hosted buyers such as: AIM Group International, ALJ – Toyota, American Express Travel Services, Continental AG, Danone, Firmenich, GSK, Saudi Telecom Company and United Spirits Ltd, from countries including Italy, Malaysia, Saudi Arabia, Spain, the UK and the US.