ibtm arabia has revealed the first details of its 12th edition, to take place from February 5-7, 2018, at the Jumeirah Etihad Towers in Abu Dhabi.
The exclusive, one-to-one format event, will see the introduction of ibtm events’ enhanced hosted buyer programme. Hosted buyers are pre-selected and qualified, allowing them to fast-track through the process, thus the ibtm arabia team can be better targeted in ensuring the highest caliber of hosted buyers are invited to attend the event.
In addition to this, the programme’s design delivers added value for exhibitors, by targeting buyers matched according to exhibitor needs.
In order to maximise the value of attending the event, domestic hosted buyers will be able to attend only on the third day of the event, rather than for the entire duration, therefore ensuring that meeting time is used as efficiently as possible.
“We’re really excited to launch this year’s event. We’ve worked hard since the last edition to understand how we can further enhance the programme to ensure it’s as productive as possible for our attendees,” said exhibition manager, ibtm arabia, Shinu Pillai.
“We’ve added several new opportunities for exhibitors, including the chance for them to hold destination presentations in our central hub area, as well as panel sessions where they can discuss and debate some of the industry’s most pressing issues.”
Hosted buyers can register their interest to attend ibtm arabia through an updated process, which requires them to produce three supplier references: one of business placed in the previous 12 months and two being proof of future business. They will be accommodated in a five-star luxury seafront resort for three days whilst they meet with their matched suppliers.