This year’s edition of IBTM Arabia, taking place from March 25-27 at Jumeirah at Etihad Towers in the UAE capital, has reported a heightened interest from Chinese and European buyers.
Chinese buyers have reportedly risen to almost 15 per cent and include entities such as Novo Nordisk Pharmaceutical China, HelmsBriscoe Asia, Thyssenkrupp Elevators Asia and Didi Chuxing. Other Chinese hosted buyers include China International Medicine Exchange Association International Service Center and World Travel Service Sichuan.
Meanwhile, European buyers will make up almost 70 per cent of buyers this year, and include Framatome (France), Honeywell (UK) and Adevma Communication Ltd. (Germany).
As well as this heightened demand from Chinese and European buyers, this year’ edition of IBTM Arabia has also witnessed an increase in incentive travel enquiries, with hosted buyers eager to find out about adrenaline-fuelled activities in the region, such as Formula 1 experiences at Yas Marina Circuit in Abu Dhabi, as well as culture-related activities, including the Louvre Abu Dhabi and the newly-opened Qasr Al Watan and Qasr Al Hosn.
Exhibition director, Reed Travel Exhibitions Middle East, Danielle Curtis declared: “We’re pleased with the increased level of interest from Chinese and European hosted buyers to attend the event this year. The Middle East remains an incredibly dynamic market and one where the MICE market is firmly in the ascendant. With governmental support, here in Abu Dhabi we’ve seen the country establish itself as a leading business events destination, and this is a trend being repeated across the Middle East and one which is gaining worldwide attention.”
Curtis continued: “This is a region rich in culture and we are looking forward to welcoming all our Hosted Buyers and exhibitors to the event for three days packed full of fruitful business meetings, thought-provoking education sessions, exciting networking events and inspiring cultural activities.”