IBTM Arabia has revealed the first details of the Knowledge Programme for its 2019 event, which is scheduled to take place at Jumeirah Etihad Towers from March 25-27.
In collaboration with ICCA Middle East, the event will introduce for the first time a ‘MICE Knowledge Platform’, consisting of two specially tailored sessions. The first session, ‘Business approaches across Cultures’, will bring together panel members from across the MENA meetings and events industry to debate the significant cultural factors influencing how businesses communicate, cooperate and succeed in the region.
The second session will see association and convention bureau panellists explore international perceptions of the Middle East and investigate how companies and destinations in the region can be client focused in the constantly evolving business environment.
“ICCA’s business philosophy is built on the foundation of sharing knowledge about international association meetings, something our members have been doing for over 50 years,” explained regional director – Middle East, ICCA, Senthil Gopinath. “We extend this thinking into every type of business and knowledge exchange we’re involved in and IBTM Arabia is one of those events.”
Gopinath continued: “The panel discussions are designed to raise awareness of the value of international meetings for destinations, venues, PCO/DMCs and other suppliers across the region, and to explore how to increase competitiveness and win more meetings business. We’re looking forward to some lively debate and interesting discussion on some of our industry’s important topics.”
This year’s keynote speech will be delivered by Alistair Turner, Managing Director of Eight PR and Marketing, who will present a session on brand activation at major events.
Other confirmed details for this year’s event include additional activities for the popular Discovery Afternoon, in which attendees can network in a relaxed setting to build relationships ahead of their formal business meetings. Held on day one of the event, this year it will include the chance to visit the Sheikh Zayed Mosque and the Louvre Abu Dhabi, and the opportunity to take part in a guided city tour and carry out site inspections of a select number of venues.