ibtm arabia has teamed up with the destination management division of Etihad Aviation Group, Hala Abu Dhabi, to grant attendees a taste of the UAE capital during the event’s ‘Discovery Day’.
The event will take place from February 7-9 this year, at Jumeirah Etihad Towers in Abu Dhabi. Attendees will be invited to engage in a variety of excursions, including a trip to the world-renowned Falcon Hospital and the Heritage Village, a tour of the growing attractions on Yas Island and a treasure hunt around the city.
“We’re delighted to partner with Hala Abu Dhabi to provide what I’m sure will be a fantastic experience for our attendees. Discovery Day sets the stage for the rest of our event, so it’s essential that it provides the best forum for our delegates to get to know the destination,” remarked event director, ibtm Arabia, Shinu Pillai.
“The team at Hala Abu Dhabi is extremely professional and knowledgeable – they are a great partner for us to work with in creating an itinerary that engages and excites our visitors,” Pillai added.
Managing director, Hala Group, Darren Peisley also commented: “MICE traffic is of increasing importance to Hala as we look to maintain the profile of Abu Dhabi on a global stage and promote the increasing range of tourism offers available here in the Middle East.”