IBTM Arabia, part of IBTM’s global portfolio of meetings and events industry trade shows, has announced its return from March 25-27, 2019, at Jumeirah Etihad Towers in Abu Dhabi.
In partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the event will unite exhibitors from Egypt, Tunisia, Morocco, Turkey, Russia, central Asia, Georgia, Armenia and Cyprus, as well as the UAE and the GCC.
The event will feature an exclusive one-to-one pod format, mutually matching hosted buyers and exhibitors using IBTM’s bespoke ‘matchmaking’ software, ensuring meetings take place between people with whom there is a great chance of doing business.
Exhibition director, Reed Travel Exhibitions Middle East, Danielle Curtis stated: “We’re delighted to announce the first details of IBTM Arabia 2019. In a dynamic region such as ours, where so many destinations are investing heavily in facilities and infrastructure as they look to establish themselves in the global M&E industry, there is great demand for an established platform like IBTM Arabia.
“We provide an opportunity for organisations keen to market their brand, destination or services to a highly targeted international buying audience, as well as creating tailored content for international event planners keen to learn more about the region,” she added.
One of the highlights of IBTM Arabia is its strong focus on networking and cultural events. This includes a ‘Discovery Day’, during which all attendees can network in a relaxed setting to build relationships ahead of their formal business meetings, all whilst enjoying the sites and local culture of Abu Dhabi. The event’s well-known White Party gala dinner, sponsored by Rotana Hotels and Resorts, will also return in 2019.
Curtis concluded: “Our 2018 event was a huge success and we’re committed to building on this as we continue to provide valuable business opportunities and inspiring content through our Knowledge Programme. We are looking forward to sharing further details of the event in due course.”