IBTM Arabia: Turkey forges ahead to reach 50 million visitors by 2023

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Recent research by IBTM Arabia indicates that Turkey is reestablishing its position as a touristic leader, having set a goal to become one of the major global tourism markets by 2023.

In 2017, the country saw noteworthy improvement within its tourism industry, with a rebound of almost 40 per cent year-on-year.

Turkey has its sights set on welcoming 50 million tourists to the country yearly by 2023. Its current top source markets are Europe and Russia, and although these remain pivotal to its industry, the country is looking to entice newer markets. To achieve its ambitious targets, a core aspect of the county’s tourism strategy is to capitalise on the opportunities afforded by its excellent location and cutting-edge venue facilities, by targeting business and leisure travellers from Asia, specifically China, India, Japan, Korea, Indonesia and Malaysia.

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Turkey has placed a great deal of focus on the MICE sector, eager to cater to major hospitality and business events.

The nation’s tourism sector is forecast to see revenues grow to $30 billion in 2018. In an aim to raise numbers further, the government has implemented initiatives offering incentives to tour operators, and up to 38 million travellers are expected to visit the country this year.

Additionally, the country’s tourism centres – Istanbul and Antalya – have received billions of dollars in investment, with an overhaul of their infrastructure and transport networks in preparation for increased visitors. Aviation hubs such as Dalman, Bodrum and Antalya have received private funding for renovations and upgrades. Getting between the many attractions of these cities is now quicker and easier than ever before.