This year’s edition of IBTM China, taking place in Beijing from August 28-29, will feature a brand new Technology Zone.
The Zone will see IBTM China partnering with DAHLIA+ Agency to deliver an interactive educational experience for exhibitors, hosted buyers and visitors.
The Technology Zone will feature a tech stage for event technology and event design experts to share their latest concepts and ideas. It will also include a tech bar run by the professionals at DAHLIA+ Agency; a go-to area for event attendees to get answers to questions about professional branding, social media usage, digital marketing and tech solutions. Select technology-focused exhibitors will be able to display their products in the zone and deliver presentations showcasing their latest concepts and ideas. There will also be guided event tech tours specifically tailored towards the needs of Hosted Buyers to help them plan and execute outstanding events and establish strong business modules.
DAHLIA+ Agency was founded by Dahlia El Gazzar, who has over a decade of experience in meetings and events. She works with a wide range of events professionals, helping them change the way they work through smart event technology, productivity habits, and unique digital marketing strategies.
Event manger, IBTM China, Nicole Ci commented: “We’re thrilled to be collaborating with DAHLIA+ Agency for our new Technology Zone at IBTM China this year. With technology playing such a vital role in our industry as well as an increasing role in our lives, the new Technology Zone will provide attendees with access to expert knowledge and advice, as well as showcasing the latest technology-focused exhibitors.
Ci added: “DAHLIA+ Agency’s experience and expertise will help attendees understand the full extent of opportunities around technology in meetings and events and help them stay at the cutting edge of the latest industry trends and technological developments.”
El Gazzar declared: “Technology and our digital world is constantly evolving and quickly. Here’s our constant at the moment: event professionals are always in need of the right mix of education, peer-to-peer sharing of best practices, and connecting with different tech solutions personally. We are looking forward to offering this experience with IBTM China at the Tech Zone and building on this tech experience in future years.”
Almost 200 exhibitors from over 30 countries are confirmed to attend IBTM China. A number of new international exhibitors are attending this year, including Meliá Serengeti Lodge, Corinthia Hotels, West Prairie Tourism, GL Events, Astana CVB and Russia CVB, while returning exhibitors include San Francisco Travel Association, Sri Lanka Convention Bureau and South African Tourism. Chinese exhibitors include Beijing Xicheng Tourism, Shanghai New International Expo Center and Macau Government Tourist Office.