The successful 2015 edition of ibtm world in Barcelona came to a close last week, with the global travel industry proving itself to be in good form.
In his annual Industry Trends Watch Report, Rob Davidson, managing director, MICE Knowledge and ibtm world industry analyst highlighted that corporate, association and incentive travel is on the rise.
More than 80,000 appointments were scheduled before the show kicked off, and that number increased with the arrival of trade visitors.
Enthusing on the event was exhibition director, ibtm world, Graeme Barnett: “The Spanish economy is clearly on the rise, we knew about it before the show but the stats so far illustrate that the country’s events industry and that of Europe in general is back to centre stage. Many exhibitors have been telling me about the quality of business they are doing with international meeting planners as well as those planning regional specific events in the country.”
Throughout the exhibition, it was announced that ibtm world will continue to take place in Barcelona until 2020. This news was celebrated by both exhibitors and buyers.
Moving on, ibtm world 2015 saw various innovations add value to both business and networking opportunities. The ACS Knowledge Village was created on the show floor making it inclusive to everyone. Adding to this, the Spanish education sessions were overflowing with delegates this year.
The global industry also used ibtm world as their annual meeting place by organising co-located events which included the ICCA Forum for Young Professionals, the AIPC Operations Summit, the CIC Board Meeting, JMIC Board Meeting and the Spain DMC Awards, where ibtm world was presented with the 2015 Excellence Award.
Remarking on the event as a whole, Barnett enthused: “Our objectives for this event every year is to provide the stage for buyers and suppliers to meet, do business and connect through networking. This year the buzz was obvious from the moment we opened. From the Meetings Leadership Summit that saw some 200 international industry leaders catching up pre-show to the networking hour on Wednesday led by exhibitors throwing their own stand parties. We also had a full house for the new ACS Knowledge Village where some 3,000 people attended the 83 sessions.
“As a team, we focus on delivering a quality experience because at the end of the show there are only two things that matter – happy exhibitors and buyers who leave having achieved everything they set out to do here this week,” he concluded.