IBTM World 2018 exceeds expectations with record-breaking numbers

IBTM World

IBTM World 2018, which took place from November 27-29, 2018, concluded with a record-breaking number of pre-scheduled meetings.

Over 77,650 pre-scheduled business meetings took place over the three-day event, with exhibitors and event planners reporting extremely positively on both the quantity and quality of meetings taking place.

This year’s edition of the event saw participants from 150 countries, including some renowned names taking stands for the first time. A total of 54 per cent of hosted buyers were participating in the programme for the very first time – a 20 per cent jump on first-time participants in 2017.

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Further to this, 50 per cent of hosted buyers were completely new to the IBTM portfolio, also indicating an increase of 16 per cent year-on-year.

Exhibition director, IBTM World, David Thompson spoke on the success: “We set the bar high ahead of this year’s event, breaking our previous record for pre-matched appointments, so it was extremely exciting to hear first-hand how happy our customers are with the quality, as well as the volume of the meetings they have had.

“Having joined IBTM just eight weeks ago, it was fantastic to feel such palpable excitement in the room and to hear so many positive stories as a direct result of the fantastic business opportunities created here at IBTM World,” he added.

As well as welcoming back many long-standing exhibitors, new exhibitors this year included Tourism Promotions Board Philippines, Macau Trade and Investment Institute, Rosewood Hong Kong, Plus DMC, Regal Hotels International, San Francisco Travel Association, SIXT GmbH & Co, Global Passenger Network, Barbados Tourism Marketing Inc, Beijing Municipal Commission of Tourism, Development Hong Kong Tourism, Alternative Athens, Tourism New Zealand, Standard Hotels and creative technology company, Codemodeon.

A high-quality group of hosted buyers attended from 78 countries, with delegates from globally renowned businesses including SONY, Samsung Electronics, Química Montpellier, SC Johnson and Grant Thornton, PricewaterhouseCoopers (PwC), Metlife, Netflix, Provident Global Capital Group, Tech Data Corporation, The Wall Street Journal, Procter & Gamble (P&G) and State Oil Company of Azerbaijan.

This year, three keynote speakers headlined the 54-session strong Knowledge Programme, designed to enhance events expertise and keep attendees on the cutting-edge of industry trends.

IBTM World 2019 is scheduled to take place from November 19-21, 2019, at Fira Gran Via in Barcelona.