IBTM World 2018 to unveil new ‘Exploratory Zone’

IBTM World 2018

IBTM is introducing a new and immersive technology showcase at its fast-approaching IBTM World event, which is taking place in Barcelona from November 27-29, 2018.

Dubbed the ‘Exploratory Zone’, the showcase will give delegates the opportunity to engage and interact with the latest technologies and event solutions that are set to make a major impact on the events industry.

Displayed technologies will include virtual reality, artificial intelligence, facial recognition and 3D printing, from exhibitors such as food printing company, 3DFoodlab; projection mapping wizards, Skullmapping; experience platform, Amondo; flight simulators from Mach 3 Management; robot experts, Robots of London; on-site event tech company, Fielddrive; and pioneering 360 / VR company, Surround Vision.

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From a 3D chocolate model of the IBTM World logo, a synchronised robot dance routine and an immersive culinary experience, to a demonstration of combat and virtual reality in team building, the Exploratory Zone will offer new ideas for enhancing customer experiences.

Portfolio director, IBTM, Shane Hannam elucidated: “We know from feedback that our visitors value the opportunity to explore new technology and want to be inspired. The new Exploratory Zone will offer an interactive showcase of how technology can enhance customer experiences and help visitors remain on the cutting edge of what’s happening within our industry.”