On day two of IBTM World in Barcelona, the Elite Corporate Programme will mark its grand debut.
The Elite Corporate Programme entails four sessions that will address some of the key challenges facing senior corporate event organisers. It has been organised in partnership with American Express Meeting & Events, a division of American Express Global Business Travel, supported by Event Marketing Association, and is sponsored by London & Partners.
The newly introduced programme allows attendees to learn, network and share best practices in an intimate environment. It will conclude with a behind-the-scenes tour of Barcelona and an exciting social dining experience.
Sessions include an ‘In-Depth Look at the Event Experience: What Marketing Owners Want’ presented by account management lead, global client group – EMEA, American Express Meetings & Events, Tracey Boreham; ‘Focus on the Why: How Branding Principles Can Guide Your Event Design’, presented by commercial lead, global client group – EMEA, American Express Meetings & Events, Mikael Ek; and a thought-provoking case study on engagement and experience, led by senior manager of marketing, Adobe, Laura Garcia and global travel and events manager, lululemon, Brooke Davis.
Adding to this, the programme will also feature a peer-to-peer roundtable discussion on overcoming event challenges, with Event Marketing Association.
Event director, IBTM World, David Thompson declared: “We know from speaking to our senior buyers that tailored experiences are extremely important for them. Our new Elite Corporate Programme is all about providing these event planners with a unique environment in which to learn and share ideas and challenges with likeminded peers so that their time at the event is maximised.”
Senior event planners from a FTSE 500 or equivalent company can apply to be on the programme by registering their interest to be a hosted buyer. The Elite Corporate programme is by invitation only.