Providing the perfect platform for cutting edge technology and innovation, ibtm world will this year see the growth of the Innovation Zone and the introduction of a Technology & Event Services Zone on its show floor.
The Innovation Zone will comprise of new exhibitors this year, and will feature interactive experiences as well as demonstrations of solutions, applications and technologies which all aim to solve specific meetings and events industry challenges. The zone will provide a unique and interactive showcase of the latest innovations impacting the industry now and in the future.
Meanwhile, representing a significant first for the event, EventMB will partner with ibtm world this year to run the Technology and Innovation Award.
Senior exhibition director, ibtm world, Graeme Barnett remarked: “Partnering with Event MB for our international award scheme opens up a new segment of this growing sector, and we are delighted to be working with Julius Solaris as well as looking forward to seeing the winners and their products in the Innovation Zone this year.”
The Technology & Event Services Village will be open to individual entrepreneurs and companies who want to be in front of a global network of powerful meetings industry buyers looking to find solutions to shape their events in the future.
“We have a long history of supporting the event technology community at ibtm world as it is vital to the future of the events industry. Live demonstrations, hands on sessions and education will all be part of the showcase of products and services,”said Barnett.
“The Tech and Innovation Award with EventMB will also identify 10 of the latest startups in the industry and support them towards a greater industry presence and potential. They will all be at ibtm world this year,” he concluded.