ibtm world reveals great lineup for Knowledge Programme

ibtm world

This year’s ibtm world, taking place from November 29 until December 1 in Barcelona, has an impressive lineup of international speakers for its Knowledge Programme, who are expected to deliver quality content and information over the three-day show.

Following extensive industry research, the content has been developed to reflect the needs of exhibitors, hosted buyers and visitors, and will provide up-to-date education for all attendees.

As part of the ibtm Knowledge Programme the new theme of Industry Trends will kick off with a highly topical session ‘The Impact of Brexit’ featuring Member of Parliament and Chair, All party Parliamentary Group for Events, UK Parliament, James Heappey. The session will discuss the possible impacts of Brexit on the global meetings industry and the panel will be on hand to answer questions.

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Adding to this, president and chief operating officer, MCI, Jurriean Sleijster will discuss the latest trends in the association industry, providing an insight into developments in membership, engagement and activation and strategies.

Meanwhile, ibtm world and EventMB are partnering to deliver highly anticipated research findings this year. Editor, EventMB, Julius Solaris will be joined by a panel of top experts within the meetings industry to provide insight into what the industry will look like in 2017. The session will be held on Wednesday December, 1 at 11:00.

In ‘Fresh Tech for your Event’ attendees will be granted a peek at the changing landscape of event technology with exciting new products being offered to event planners. This multi-media session, led by Dr. James Morgan, will explore new logistics and production management technology for better work efficiency.

Moving on, IBTM World 2016’s ACS Knowledge Village will this year boast a circus theme, with rooms being called The Big Top, The Lion’s Den and The Circus School.

Commenting on the Knowledge Programme was senior exhibition director, ibtm world, Graeme Barnett: “The line-up for our Knowledge Programme is impressive this year; we have fantastic speakers and content which is highly topical, we introduced the new themes and this has given us a clear structure of content which is relevant to everyone attending ibtm world this year. The seven themes as part of the Knowledge Programme are particularly innovative and all topics are at the forefront of the event planners’ educational needs.”