IHG to debut in London’s Leicester Square with Hotel Indigo brand

InterContinental Hotels Group

 

InterContinental Hotels Group (IHG) has announced the signing of Hotel Indigo London – One Leicester Square, marking the brand’s debut in one of London’s most renowned cultural districts.

Scheduled to open its doors for business in late 2017, the property will house 95 guest rooms, as well as a destination rooftop bar and restaurant, offering breath-taking views of the iconic central London. Facilities will comprise a gym and convenient working spaces that can be used for meetings.

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Hotel Indigo London – One Leicester Square will operate under a franchise agreement with Criterion Capital, and will be the operator’s first venture with the franchise partner.

Associate vice president of development UK and Ireland, IHG, Andrew Shaw spoke on the project: “London is a core driver of demand within the UK. The increase in international inbound travel to London is driving a need for new hotels and giving us the opportunity to grow our portfolio.

“Hotel Indigo London – One Leicester Square will be a valuable addition to the brand, in a globally recognised London location. We are looking forward to working on the hotel with Criterion Capital,” he added.

Hotel Indigo, an IHG boutique brand, currently operates 75 hotels, with a further 76 hotels in the global pipeline. Since its inauguration in 2004, the brand has continued to expand its presence rapidly, with a strategy centred on growth in top tier priority markets in desirable urban centres and established destinations.