IHG to introduce Crowne Plaza brand to Cairo in 2021

InterContinental Hotels Group

InterContinental Hotels Group (IHG) will be debuting its world-renowned Crowne Plaza brand in Cairo in 2021, following the inking of a deal with Al Badr For Investments and Commercial Spaces Company for the Crowne Plaza Cairo Sheikh Zayed City.

The new-build property will form part of Phase II of the mixed-use development, Arkan Plaza, which stands in the centre of Sheikh Zayed City.

Crowne Plaza Cairo Sheikh Zayed City is a result of IHG’s plans to bolster the Crowne Plaza brand’s presence across the Middle East and North Africa, specifically focusing on top-tier business epicentres and primary markets in the region. The hospitality giant currently has 2,169 rooms in Cairo under the InterContinental Hotels and Resorts, Holiday Inn and Staybridge Suites brands.

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In the perfect location for business and leisure travellers alike, the hotel will be a mere 10-minutes from the New Cairo Museum, 15-minutes from the Great Pyramids of Giza and is in close proximity to Cairo International Airport and the soon-to-open Sphinx International Airport.

As well as 187-keys, the property will house three meeting rooms, a business centre, an outdoor pool, a Club Lounge and a spa, as well as three F& B outlets.

Thrilled with the project, chief development officer – Asia, Middle East and Africa, IHG, Rajit Sukumaran remarked: “The latest addition to our portfolio in Cairo underscores our commitment to the market and our overall expansion plan in MENA. The total number of Crowne Plaza hotels in MENA is set to grow over the next three to five years with eight Crowne Plaza hotels in our development pipeline.

“Cairo is an important business hub and the upcoming opening of the Sphinx International Airport presents an excellent opportunity to introduce the brand to cater to the business travellers. We are excited to be partnering with Al Badr For Investments and Commercial Spaces Company and we are confident that Crowne Plaza Cairo Sheikh Zayed City is poised for success and will be a popular choice with both business and leisure travellers,” he added.

Also commenting was Chairman, Al Badr For Investments and Commercial Spaces Company, Amr Badreldin: “Cairo continues to witness a growth in tourism numbers, so it is the opportune time to be developing an internationally-branded hotel. Crowne Plaza has cemented its reputation as one of the top business hotel brands globally for ambitious, career-focused travellers and the location and proposition of the new Crowne Plaza Cairo Sheikh Zayed City will make it the perfect place to unwind during a business trip. The hotel’s offering and location also allows for a great experience for leisure travellers from Egypt looking for a weekend getaway or for international tourists exploring the city. We are delighted to be working with a strong, global player such as IHG and look forward to welcoming guests in 2021.”