IHG draws curtain on Shop the Neighbourhood, with Hotel Indigo initiative

Hotel Indigo

In celebration of 100 Hotel Indigo properties around the world, InterContinental Hotels Group (IHG) has launched a new, shoppable hotel room initiative on social media, allowing anyone to purchase directly from the best artists and craftspeople in one place.

‘Shop the Neighbourhood, with Hotel Indigo’ shines a spotlight on the local neighbourhood stories that inspire the distinctive designs of each Hotel Indogo property. Curated artisans and local makers are featured in the shoppable room, including hand-selected items from celebrity milliner Gladys Tamez (Hotel Indigo Los Angeles – Downtown), Trabi Safari (Hotel Indigo Berlin – East Side Gallery), Hilary Grant (Hotel Indigo Dundee), Les-Ottomans Home Design (Hotel Indigo Venice Sant’Elena), famed street artist Lee Quiñones (Hotel Indigo Lower East Side New York) and Muzen radio (Hotel Indigo Hotel Indigo – Bangkok Wireless Road).

Remarking on the new initiative was vice president, global marketing, Hotel Indigo, Jason Moskal: “We are excited to bring together the best of local design and for the first time ever, giving consumers the chance to take a little piece of our incredible neighbourhoods home with them. It’s been such an adventure working with the local artisans to bring this concept to life.”

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Also commenting was director of interior design – Europe, IHG, Henry Reeve: “Each of the 100 or so hotels in the Hotel Indigo portfolio is completely different. We work tirelessly with local businesses and artisans to ensure that the heart and soul of each Hotel Indigo truly represents the neighbourhood in which it resides. The stories behind each of our hotels are fascinating. Whether it’s the Grand Theft Auto cheat codes painted on the dado rails in our Dundee Hotel, or the miniature Trabant cars found in or 100th hotel in Berlin, each Hotel Indigo offers a taste of the neighbourhood the moment you step inside.”

The Hotel Indigo brand was created to cater to significantly increased demand for boutique accommodation. The brand guarantees design-led hotels, locally inspired F&B and a consistent upscale experience.