IHG to debut voco brand in Africa

InterContinental Hotels Group

InterContinental Hotels Group (IHG) has announced plans for voco The Bank, Rosebank in South Africa, in partnership with Valor Hospitality Partners Africa.

Last year, the hospitality giant signed a Master Development Agreement (MDA) with Valor Hospitality Partners Africa to roll out multiple franchise hotels over the next 10 years, across IHG’s portfolio of brands in midscale, upscale and luxury segments. voco The Bank, Rosebank marks the first property under the MDA and adds to IHG’s growing pipeline in the Middle East and Africa, while strengthening the growth of company’s voco brand in the region.

voco combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand. Since being launched globally just over a year ago, voco has enjoyed rapid growth with multiple signings across the Europe, Middle East, Africa and Asia (EMEAA), with the signing of voco The Bank, Rosebank marking the brand’s debut in the African continent.

IMEX Frankfurt 2020

voco The Bank, Rosebank will open its doors to guests in 2020, comprising 131 well-designed rooms. Located in Rosebank, a cosmopolitan commercial and residential suburb close to central Johannesburg, the hotel will provide easy access to all key business districts and directly links into the Rosebank Mall and pedestrian precinct, and is located at a convenient distance of 19kms from the city airport.

The hotel will feature a two-level restaurant, a lounge and bar, and three meeting rooms accommodating approximately 80 people.

Managing director – India, Middle East and Africa, IHG, Pascal Gauvin stated: “We are pleased to announce the first hotel under our agreement with Valor Hospitality Partners Africa and debut our newest upscale brand, voco, in the African continent.
“True to the brand promise, the new hotel will offer a unique hospitality experience to guests and will cater to the increasing number of domestic and international travellers looking for quality branded accommodation in South Africa,” he added.

IHG currently operates 28 hotels in Africa across six brands, including InterContinental Hotels & Resorts, Six Senses, Crowne Plaza Hotels & Resorts, Holiday Inn, Holiday Inn Express and Staybridge Suites.