InterContinental Hotels Group (IHG) has unveiled a new global marketing campaign for the company’s two largest brands – Holiday Inn and Holiday Inn Express.
Boasting a new unified strategy, the ‘We’re there’ campaign highlights authentic moments of human connection and the role these two iconic brands have played in connecting people all over the world for nearly seven decades.
The campaign officially launched in the US on June 10 and will be rolled out worldwide over the summer.
Since the first hotel opened in Memphis in 1952, Holiday Inn has played a pivotal role in bringing people together through travel. Now a family of nearly 4,000 hotels around the world, the brands remain true to its initial purpose – to be a place where everyone is welcome and guests can focus on spending quality time with others – helping make the world a little bit smaller. This heritage, authenticity and ubiquity is the inspiration behind the launch of ‘We’re there’. The message is particularly timely now, as inclusiveness and the need to connect on a personal level are essential elements of emotional well-being and global unity.
In a world where technology increasingly dominates how people connect, celebrating real, in-person moments matters now more than ever
“Being there in person matters. We know the reason people travel is not exclusively about the location itself; it’s almost always about the people. Travel brings families and friends closer, creates stronger relationships among business colleagues and connects the world,” global chief marketing officer, IHG, Claire Bennett remarked.
“Across our hotels, we share some of the most important moments in our guests’ lives – from birthdays and weddings to key business trips and job interviews. The history and heritage of these two brands in particular means we’ve always been there, so our guests can be, too. The launch of We’re there reminds us all of the importance of these ‘people’ trips and how we can help make that happen in more places, for more people, more often,” she concluded.