IHG’s voco to expand footprint in KSA

voco Jeddah North

InterContinental Hotels Group (IHG) has announced plans to expand its upscale voco brand in Saudi Arabia, following the signing of an agreement with Arif Group for voco Jeddah North.

Slated to open in Q1 of 2022, voco Jeddah North will house 145 rooms, along with an outdoor pool, a gym and a spa with four treatment rooms. Meanwhile, F&B options at the property will be inclusive of an all-day dining restaurant, a coffee lounge and a rooftop lounge.

Being one of the closest hotels to the new Jeddah airport and offering 1,710m2 of meeting and banqueting space, as well as two ballrooms, the hotel will be positioned as a perfect destination for upscale corporate guests and will be well suited for their MICE requirements.

IMEX Frankfurt 2020

voco Jeddah North will also be in close proximity to Jeddah Seasons square, Obhur Corniche and the Alexandria beach, and only three kilometres from Kingdom City, the new anticipated centre of Jeddah.

“With redevelopment of waterfront projects, airport infrastructure and high-speed train connectivity, Jeddah is emerging as an important destination within Saudi Arabia – it is also a crucial link between the Holy cities of Madinah and Makkah,” enthused managing director – Middle East and Africa, IHG, Pascal Gauvin. “We are pleased to add another voco hotel to our growing upscale portfolio in the Kingdom and cater to a wide range of guests expected to visit the country in the coming years. With the Kingdom’s Vision 2030 progressing, KSA is a priority market for us in the region and we remain committed to our growth ambition in the country.”

Launched globally in 2018, voco has gained tremendous momentum in the Middle East with signings and openings across multiple markets, including Saudi Arabia. The brand allows guests to enjoy an upscale experience with a bold, distinctive identity and informal service style, with freshness of an independent hotel under a name they can trust.