According to a survey specifically conducted for IMEX America by Meeting Professionals International (MPI) as part of a Meetings Outlook survey, most CEO’s and board directors spanning the globe are likely to confirm that conferences, seminars and meetings hold great value for companies.
Those surveyed were asked: “During North America Meetings Industry Day and IMEX America 2014 Bill McDermott, CEO of SAP, said ‘I’ve witnessed how conferences, seminars and meetings yield tremendous value for companies’. How much would your CEO or your clients’ CEO’s – or C-Suite – agree with this statement? ”
A total of 33.2 per cent of 327 respondents said that the CEO or C- Suite would strongly agree with the opinion, while 47.8 per cent would agree and 14.6 per cent would slightly agree, making a total of 95.6 per cent agreeing to some degree, with only 4.4 per cent disagreeing.
Commenting on the survey was CEO, IMEX Group, Carina Bauer: “This result is very encouraging for the meetings industry worldwide. While many people in the industry have increasingly sensed supportive attitudes, we are pleasantly surprised by these positive results, especially as they are credible representing the opinions of senior industry buyers and suppliers who are well placed to assess the views of Board level directors.”
“It seems that all the hard work that has been invested into demonstrating the value of meetings has started to gain recognition at the top of the corporate world,” she added.
IMEX America is scheduled to take place from October 13 – 15 at the Sands Expo and Convention Center at The Venetian, The Palazzo, Las Vegas.