From April 19-21, Sofitel Abu Dhabi Corniche will be present at IMEX Frankfurt 2016 under the umbrella of AccorHotels.
Director of sales and marketing, Sofitel Abu Dhabi Corniche, Archana Kawatra commented: “MICE (corporate and leisure) segment contributes to up to 25 per cent of our business mix on a daily basis. Strong MICE business creates a base which is indeed a very important factor for yielding in terms of revenue management.
“IMEX gives us the opportunity to market our facilities, services and promotions effectively since the event draws professionals who are working specifically in the incentive travel, meeting and events industry. Sofitel’s team is looking forward to expanding our network with existing and new clients.”
The high-end hotel aims to promote itself as a leading MICE destination in the emirate.
Kawatra further noted: “Representatives of Sofitel will also participate in the IMEX educational programmes, led by leading travel and meeting professionals, agencies in order to broaden their knowledge and stay updated on the constantly evolving trends of the incentive travel and mice industry.”
This year, IMEX Frankfurt anticipates approximately 3,500 exhibitors and 9,000 participants which include 4,000 buyers.