Inaugural Abu Dhabi Tourism and Data Analytics Forum deemed highly effective

Abu Dhabi Tourism and Data Analytics Forum

The very first Abu Dhabi Tourism and Data Analytics Forum, held by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) concluded on a successful note, following a packed schedule of keynote speeches, panel discussions and workshops.

The event took place on December 15 at Manarat Al Saadiyat in Abu Dhabi. The regional first gathered more than 100 leading experts from across the world in Abu Dhabi to discuss the latest trends in the tourism and analytics industry, with representatives from global tech giant, Google, in attendance, as well as representatives from Skift, DCT Abu Dhabi, Louvre Abu Dhabi, Al Dar, ADNEC, TripAdvisor, Farah Experiences, EXPO 2020, Etihad Airways, Emirates Airlines, Rotana, Experience Hub, Anantara, Dnata, Hala Abu Dhabi, DarkMatter, Accor, Seera Group and STR.

Undersecretary, DCT Abu Dhabi, HE Saif Saeed Ghobash commented: “We are excited to be launching such an innovative and forward-thinking event which could have far-reaching implications for the tourism eco-system of the emirate. We are aware of the potential data and analytics has to be a game changer for the tourism sector, and we believe having this analytical capability is no longer a luxury but an actual necessity to advance our agenda and reach our ambitious goals for the emirate.

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“The event brings together top data scientists, researchers and industry experts to share the latest advances in tourism analytics and data analysis to support Abu Dhabi, as it develops further into an innovative tourism capital, and I am excited to see what comes out of this creative and collaborative conference,” he concluded.

The event’s opening panel in Manarat Al Saadiyat’s Auditorium was entitled: ‘Abu Dhabi Hotel Inventory, Future Supply & Strategic Gaps?’ with a keynote speech by business intelligence director, DCT Abu Dhabi, Ziad Ali Mohamed. The session discussed the upcoming supply and inventory for the different zones in the emirate and shed light on the strategic gaps in the pipeline.

This was followed by a number of informative discussions from various industry leaders and concluded with a workshop entitled ‘Hospitality Demand Forecasting in the GCC Region’, headed by senior data scientist, DCT Abu Dhabi, Nilotpal Kanti Sinha. He discussed hotel occupancy modelling, the challenges of forecasting using both the western and the Islamic calendars, the aim of refining forecasting models to strive for even greater granular accuracy and using forecasting algorithms for specific events in any destination’s calendar.