Indonesia launches interactive visitor guide to attract Muslim travellers

Looking to entice Muslim travellers, Indonesia has launched a new interactive visitor guide as part of a major campaign to position itself as the world’s leading destination for Muslim tourists.

The guide, entitled ‘Many lands. Timeless culture. One journey’ aims to highlight Indonesia’s rich and diverse culture by referencing the best experiences, shopping, dining and renowned prayer facilities to discover and explore across the country.

Compiled by the Indonesian Ministry of Tourism and leading online travel platform HalalTrip, as part of its aim to appeal to a wider Muslim audience, the 70-page guide will be available in English and Arabic.

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The visitor guide is part of a long-term campaign by tourism officials to diversify their visitor arrivals to the Southeast Asian country which represents over 17,000 islands.

The Muslim travel market is now widely recognised as a key growth tourism sector projected to be worth $200 billion by 2020.  As a country with the world’s largest Muslim population in the world, Indonesia is an attractive destination for Muslim tourists.

Indonesia Tourism Minister, Arief Yahya said: “We want to assure the comfort of these travellers by providing information about various tourism products and services in many destinations in Indonesia which comply with their needs and expectations to enhance their holiday experiences.”

Each section in the new Muslim visitor guide provides information on attractions and experiences across the island including the best shopping destinations. Furthermore, it highlights the best Halal dining experiences in that region, hotel accommodation, places to pray and mosques within the Island.

A marketing campaign to promote the new guide has now been launched which includes copies of the publication distributed among travel agents and partners across the world while a downloadable format is available from various websites.

CEO, HalalTrip, Fazal Bahardeen said: “We are delighted to have been given the opportunity to help compile this unique insight into Indonesia as a Muslim-friendly destination.

“Indonesia is one of the most vibrant and diverse countries in the world with an amazing offering for Muslim travellers full of culture and vibrant energy.”