InterContinental Hotels at Dubai Festival City has entered into a strategic alliance with world-class digital content and next-gen technology services company, MAZE FX.
With event content and cutting-edge technology playing an increasingly critical role in every aspect of an event, enhanced content can help brands increase attendee engagement by stepping up on content delivery. This partnership with MAZE FX and MBOX, with its real-time virtual functionality, brings an added value to virtual, hybrid events while allowing technology to blend seamlessly with digital events. Studio sensors enable real-time motion graphic display and augmented reality using gaming artificial intelligence and technology.
InterContinental Hotels at Dubai Festival City hotels are proud to lead the way in investing in cutting edge technology by introducing a green chroma studio facility, equipped with the latest cameras and lighting systems used by TV and cinema industries. The studio is available for all event planners and organisers to use within its four properties.
From intimate corporate gatherings to large scale events across more than 10,000m2 of meeting spaces, the InterContinental Hotels at Dubai Festival City team of planners match professionalism with attention to detail, tailoring the facilities to every event need.
Area director of sales and marketing, InterContinental Hotels at Dubai Festival City, Michael Borges commented: “We are the first hotels in the Middle East to have built or to have a Chroma Green Studio and are able to combine this unique MBOX – Virtual Real Time Experience technology. We are thrilled by this partnership that enable us to be leaders in innovation and consequently add great value to our loyal customer’s events. Imagine having speakers all over the world being hologrammed in our 10,000m2 event spaces and the Dubai Festival Conference Arena; the sky is truly the limit.”
Meetings are delivered with the highest levels of safety, distancing protocols aligned with the IHG Meet with Confidence, IHG Clean Promise and local government’s regulations. Every detail of the service and technology are designed to simplify the event planning process, from fast availability checks and transparent pricing to the latest technology tools such as virtual tours and fully interactive floorplans that can be customised to each event.