Operations manager in-charge, Golden Tulip Al Barsha Hotel, Mark Abboud speaks exclusively to Natalie Hami about the Dubai property’s most recent enhancements.
TTG: Share with our readers your most exciting news regarding your business.
Our hotel has undergone a major refurbishment from rooms to restaurants, bars and public areas. We recently inaugurated The CATWALK, a Filipino bar with eight Filipino band members and a Filipino chef to cater for the culinary needs of our guests.
TTG: How are you enhancing your offering for visitors to Dubai?
We are enhancing our offering for visitors to Dubai with a strategic roadmap with the key objective of doubling the number of guests welcomed in 2015 at our hotel. To accomplish these goals, we will benefit from the collective efforts of our sales and marketing team in Dubai and worldwide since Louvre Hotels Group has recently became the fifth largest international hotel chain in the world therefore we will focus on three key objectives:
Maintaining market share in existing source markets
Increasing market share in markets we’ve identified with high growth potential
Increasing the number of repeat guests to our hotel by enhancing services in quality and style.
TTG: What new markets will you be targeting?
With the upcoming four leading theme parks opening in a few weeks’ time in Dubai that definitely will boost the tourism big time, we will be targeting family tourism.
Tourism is a central pillar of Dubai’s economic growth and diversification. The Tourism Vision for 2020 will further leverage the sector by broadening Dubai’s offering across events, attractions, infrastructure, services, and packages. Part of this strategy involves adapting a marketing approach to showcase Dubai to a wider audience and increasing awareness and conversion of flight and hotel bookings.