Hyatt Hotels Corporation has unveiled the latest brand to join its gargantuan hospitality portfolio, entitled Caption by Hyatt.
The new lifestyle brand aims to bring people closer together, allowing them to work, eat or socialise in comfortable, flexible, communal spaces that encourage meaningful conversations and connections.
The Caption by Hyatt brand has been designed to create a location where guests feel comfortable striking up a conversation with someone new over a cup of coffee, a bite to eat or a drink at the end of the day. Hotels that fall under the brand will be anchored by a distinctive food and beverage experience that will be a vibrant mash-up between café, market and bar. Danny Meyer’s Union Square Hospitality Group (USHG) consulted on the design and curation of a conversation-worthy food and beverage concept for the brand.
“At Hyatt, we believe in the power of personal connection,” said vice president of global brands, Hyatt, Heather Geisler. “By listening to our guests, we know that whether they are traveling alone or with a friend, they are looking to connect with others in an environment that is authentic and approachable. The Caption by Hyatt brand will invite guests and locals alike to hang out, enjoy a cocktail and catch up with a friend, new or old, in a space that is intended for them.”
Key features of Caption by Hyatt hotels include alluring and approachable spaces with cosy rooms and common areas that are flexible enough to move things around and make the space uniquely theirs; a conversation-worthy food and beverage offering; and unique opportunities for connections that matter, such as all-day drinks and sharable snacks, spaces designed for guests to plug in anywhere and flexible and multi-purpose spaces for lounging and small events.
Global head of development, Hyatt, Jim Chu said: “We intend for the Caption by Hyatt brand to be a global growth driver domestically and internationally in dense urban markets, emerging neighborhoods and high foot traffic areas. We believe the brand is primed for strong growth as it can flex and adapt to suit the needs of different locations and markets and can offer a more sustainable approach to design and operations.”