Italy targeting wedding sector amid border reopening


Italy is marking the reopening of its tourism industry with two educational tours, in the Southern region of Calabria and Tuscia, curated for meetings and wedding planners.

Entitled ‘Undiscovered Italy Tours’, the operators for each of the two trips will take visitors to properties and venues suitable for weddings, as well as for international events, where they will personally meet the local excellences of the field. They will be hosted for three nights and four days in accommodation facilities suitable for weddings and will be shown the best of these geographical areas, from various points of view, inclusive of venues, the food and wine chain, the excellences and their most significant services for weddings or major events.

Many important sponsorships are granted by local institutions, thus attesting the enthusiasm with which these regions and provinces participate in the Italian tourist revival.

IMEX Frankfurt 2020

The Calabria tour, taking place from June 22-25, will be based at the Grand Hotel Parco dei Principi in Roccella Ionica and will include visits to Pizzo for a dinner promoted by the Vibo Valentia Chamber of Commerce; Tropea, a beautiful seaside resort; Casale della Rocca in Gerace; Lamezia, with a visit to Cantine Statti; and Villa Ventura, an eighteenth-century residence immersed in a fascinating green, among other places.

The Tuscia tour, taking place from June 29 to July 2, will be based at the Natural Relais Villa Lina in Ronciglione, an estate comprising five historic dwellings immersed in 40 hectares of centuries-old bioenergy park. From there, visitors will get a chance to experience to Mammamaremma dairy; Palazzo Guglielmotti; Vignanello Castle; Podere La Branda in Vetralla, an organic farm in finely restored old farmhouses; and the enchanting Odescalchi Stables in Bracciano, among others.