Planning next year’s show, ITB Berlin has revealed that it is reorganising its halls to offer growing market segments more space on the show floor.
Head, ITB Berlin, David Ruetz explained: “In recent years there has been an increase in demand for more floor space and two-tier stands for certain markets which up to now we have been unable to satisfy. Several display halls already have waiting lists. By reorganising the halls to suit the market we are now able to meet this demand.”
The new hall concept will allow MENA region attendees from the ever-blossoming Arab market to enlarge their displays. Next year’s edition of the show will also boast a better concentration of markets, making it easier for trade visitors to plan their visit.
Major tourism destinations in the Mediterranean, such as France, Gibraltar, Greece, Portugal, Cyprus and Spain, as well as Serbia and Hungary, have relocated to the entrance areas in Halls 1.1 and 2.1, directly next the South Entrance.
Meanwhile, the UAE is moving to a new central location in Hall 2.2, while Egypt, Bahrain, Jordan, Lebanon, and Saudi Arabia, a newcomer, will be situated in Hall 4.2 as of 2017.
Central America and the Caribbean will be directly next door in Hall 22, with South America in Hall 23. Armenia, Bulgaria, Georgia and Poland had already moved to Hall 15.1 at ITB Berlin 2016, where they will be found again next year.
The new map of the grounds can be downloaded via the ITB Berlin website. at http://www.itb-berlin.de/en/Exhibitors/ExhibitionGrounds/. ITB Berlin 2017 is expecting over 10,000 exhibitors from over 180 countries.